Privacy policy
Last updated: November 2025
1. Who we are
This website is operated by Value Stream Machinery Ltd (“VSM”, “we”, “us”, or “our”).
Registered address: Unit 6, 18 West Bank Road, Duncrue, Belfast, BT3 9JL, Northern Ireland
Telephone: +44 (0)28 9040 6548
Email: info@valuestreammachinery.com
VSM is the data controller for the personal data collected through this website and related marketing activities.
If you have any questions about this policy or how we handle your data, please contact us using the details above.
2. What personal data we collect
We may collect and process the following information:
| Type of data | Examples | How it’s collected |
| Website analytics | IP address, browser type, pages visited, time on site | Through cookies and Google Analytics |
| Enquiries | Name, company, phone number, email, message content | When you contact us directly via web form, phone or email |
| Social media interactions | Profile name, message content | When you engage with us on LinkedIn or other platforms |
| Recruitment or supplier data (if applicable) | CVs, company contact details | When you apply for a job or act as a supplier |
We do not collect special category data (such as health or biometric data) through our website.
3. How we use your personal data and our lawful basis
| Purpose | Lawful basis | Explanation |
| Website analytics (Google Analytics cookies) | Consent | We only use non-essential cookies after you consent through our cookie banner. |
| Sending marketing emails and updates | Consent | You opt in via Mailchimp; you can unsubscribe anytime. |
| Responding to enquiries | Legitimate interest | To respond to messages or requests you send us. |
| Maintaining and improving our website | Legitimate interest | To ensure website functionality, security and usability. |
| Legal or regulatory obligations | Legal obligation | Where we must process data to comply with the law (e.g., record keeping). |
4. Cookies and tracking technologies
Our website uses cookies to help us understand visitor behaviour and improve user experience.
– Essential cookies – required for the site to function (e.g., security, session management).
– Analytics cookies – used via Google Analytics to understand how visitors use our site.
– Marketing cookies – used only if applicable for remarketing or advertising.
You can manage or withdraw your consent at any time using your browser settings or the cookie banner on our site. For more information on how Google Analytics processes data, visit https://policies.google.com/privacy.
5. Who we share your data with
We only share personal data where necessary:
– Mailchimp – to send marketing emails and manage subscriptions.
– Google Analytics – for website usage tracking.
– IT and hosting providers – who support our website’s secure operation.
Some of these providers are based outside the UK (for example, in the United States). Where this occurs, we ensure that appropriate safeguards (such as UK-approved standard contractual clauses or adequacy decisions) are in place to protect your data.
We will never sell your personal data.
6. How long we keep your data
We keep personal data only for as long as necessary for the purposes for which it was collected.
– Marketing data (Mailchimp): until you unsubscribe or withdraw consent.
– Enquiry data: normally deleted or anonymised after 12 months unless a business relationship develops.
– Analytics data: retained in Google Analytics for up to 26 months before automatic deletion.
7. Your data protection rights
Under UK data-protection law, you have the right to:
– Access the personal data we hold about you.
– Rectify inaccurate or incomplete data.
– Request erasure of your data (“right to be forgotten”).
– Restrict or object to processing in certain circumstances.
– Withdraw consent where processing is based on consent (e.g., marketing emails).
– Data portability, where applicable.
– Complain to the UK Information Commissioner’s Office (ICO) if you believe your rights are not being respected.
The ICO’s contact details are available at www.ico.org.uk.
8. Security of your personal data
We apply appropriate technical and organisational measures to safeguard your data, including secure servers, restricted access, encryption where appropriate, and staff training on data protection.
9. Links to other websites and social media
Our site may contain links to other websites. We are not responsible for the content or privacy practices of those sites, and we encourage you to review their privacy policies.
Our website and emails may also include social-media buttons (e.g., LinkedIn). These operate under the terms and privacy policies of those platforms.
10. Changes to this policy
We may update this privacy policy from time to time. The most current version will always be posted on this page, with the date of the latest update shown above.
Contact us
If you have questions about this policy or wish to exercise your rights, please contact:
Value Stream Machinery Ltd
Unit 6, 18 West Bank Road, Duncrue, Belfast, BT3 9JL
+44 (0)28 9040 6548
info@valuestreammachinery.com